Michigan Main Street

Through the Michigan Economic Development Corporation’s Main Street Program, Giffels Webster provided strategic planning and technical assistance to downtown organizations in Lapeer, Rogers City, and Evart. The team assessed existing conditions, identified priorities and obstacles, and engaged community members through surveys, focus groups, and workshops to create a shared vision. Using the Main Street Four Points Approach of Promotion, Organization, Economic Vitality, and Design, Giffels Webster developed clear, actionable plans that aligned local priorities with practical strategies for consistent and effective downtown development.

Client

Michigan Economic Development Corporation Main Street Program

Location

Lapeer, Rogers City and Evart, Michigan

Services

Community Planning

Year Completed

2025

Markets

Municipal

Individuals in a meeting for East Bay Township
Individuals in a meeting about the Farmington Hills Master Plan
WEDC Guidebook

East Bay Township Zoning Ordinance

East Bay Township’s zoning ordinance was comprehensively rewritten to implement the Master Plan, strengthen environmental protections, streamline development processes, and improve usability through Clearzoning formatting, guiding future growth while safeguarding natural resources and supporting flexible, modern development standards.

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Farmington Hills Master Plan

Farmington Hills’ updated Master Plan, created through extensive community engagement, establishes nine guiding priorities and reimagines key corridors with flexible zoning, mixed-use development, and vibrant spaces that support housing, sustainability, economic growth, and community wellness.

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Wisconsin Sign Ordinance Best Practices Guidebook®

Giffels Webster partnered with Main Street Wisconsin to develop a model sign ordinance and illustrated guidebook, providing communities with flexible regulatory options, best practices, and legal guidance to strengthen downtowns and preserve historic commercial districts.

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Projects

Related Projects

Let’s Talk About Your Project

Have a project in mind? Our team is ready to collaborate and deliver solutions that align with your goals. Reach out to learn how we can help bring your vision to life.

Start Your Project

Let’s Talk About Your Project

Have a project in mind? Our team is ready to collaborate and deliver solutions that align with your goals. Reach out to learn how we can help bring your vision to life.

Start Your Project
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